Influential Women spotlights senior living consultant Jocelyn Schrader

Influential Women highlighted Jocelyn Schrader, MS, LNHA, CDP, the owner of JMS Consulting, for her two decades in senior living operations, sales strategy, and organizational change. Schrader’s background spans leadership roles, a decade of consulting, and a new firm launched in 2024 that supports communities with hands-on transformation work.

Why it matters: - Schrader’s career reflects a growing need in senior living for leaders who can combine operations, sales, and execution. - Her work targets communities facing underperformance, leadership transitions, or pressure to improve resident and business outcomes. - The senior living sector is facing rising demand as the baby boomer population ages, creating more need for operational leadership and innovation.

What happened: - Influential Women highlighted Jocelyn Schrader, MS, LNHA, CDP, as the owner and independent business consultant at JMS Consulting, LLC. - Schrader has more than 20 years of experience in the senior living industry. - Her career began in 2006 as an administrator-in-training with Life Care Services. - She later became a Licensed Nursing Home Administrator in life plan communities. - In January 2024, Schrader launched JMS Consulting, LLC. - Schrader is based in Savannah, Georgia, and serves clients nationwide.

The details: - Schrader’s early administrative work focused on operational excellence, compliance, resident care coordination, and staff development. - She later moved into regional sales and operations, with a focus on revenue growth and performance improvement across multiple communities. - Schrader spent 10 years at Bild & Co. providing consulting support to senior living organizations in the United States, the United Kingdom, and Canada. - Her consulting model emphasizes hands-on support rather than recommendations from a distance. - JMS Consulting provides strategic consulting, remote coaching, on-site operational support, and sales optimization services. - Schrader also takes interim leadership assignments, including a recent 12-week interim administrator role at a skilled nursing and assisted living facility within a life plan community. - She holds a Bachelor of Science in Human Services and Administration and a Master of Science in Health Care Management from Springfield College. - Her background includes licensure and certifications that support her work in senior living. - A profile page for Schrader is available through Influential Women.

Between the lines: - Schrader’s career path shows a shift from direct administration to advisory work, but she has kept a focus on execution and accountability. - Her emphasis on working alongside teams suggests consulting demand is increasingly tied to implementation, not just strategy. - Her comments on workforce mobility and adaptability reflect broader changes in how professional careers are built and sustained. - Her focus on women entering operational roles points to a leadership pipeline gap in senior living.

What's next: - Schrader said she plans to keep combining consulting with interim leadership as needed. - JMS Consulting is positioned to continue supporting senior living operators that need sales improvement, operational stability, and leadership bandwidth. - Schrader is expected to keep using her remote model while maintaining her local ties in Savannah.

The bottom line: - Schrader’s profile underscores the value of senior living consultants who can move between strategy and frontline execution, especially as the industry grows more complex.